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Online Physician Community |
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Nature Publishing Group and Sermo Partner to Help Physicians
Access, Interpret, and Contribute to Current Medical Research
Other Topics:
Medical Software
Nature Publishing Group
January 15, 2008
Cambridge, MA -- Nature Publishing Group (NPG) and Sermo
(http://www.sermo.com), the largest online physician community,
today announced a partnership to facilitate the discussion and
interpretation of content in leading NPG medical journals by US
physicians. |
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In this collaboration, NPG will add “Discuss on Sermo” links to
the online versions of articles in 12 of its leading medical
journals, including Nature Medicine, Nature Clinical Practice
Cardiovascular Medicine, and Leukemia. These links will allow US
physicians reading the journals to create or join discussions of
the articles in Sermo’s physician-only knowledge-sharing
community. On Sermo, discussions of research articles include
both free-text comments and user-generated surveys, capturing
the depth of individual observations and opinions as well as
aggregating the collective wisdom of its 50,000 physician
members.
To best facilitate information sharing, NPG will make the full
text of all articles from a selection of its medical journals
freely available to registered users of Sermo, which is itself
freely available to all licensed US physicians. In return, Sermo
will allow NPG to use the Sermo community to better inform and
extend the relevance of its articles. The partnership is Sermo’s
first with a commercial publisher.
NPG’s partnership with Sermo is consistent with its aims to use
the Internet to improve research and communication, and its
specific focus on improving medical research. “Clinical medicine
is an important and growing area for Nature Publishing Group, as
we continue to develop the Nature Clinical Practice series and
our society-owned journal publishing program. At the same time,
NPG is making efforts to bring its medical content to where the
doctors are, and increasingly in the US, this is Sermo,” said
Steven Inchcoombe, Managing Director of NPG. “We are excited by
the amount of valuable information generated in physician
discussions on Sermo, and believe that bringing our medical
research to physicians in this new medium will help speed the
process of bringing new research advances to patient care.”
“We are happy to kickoff this initiative with Nature Publishing
Group, which continues to be a leader in adopting new
technologies to augment its research publications,” said Alex
Frost, Sermo VP for Research. “Sermo’s core strength is bringing
together physicians and aggregating their knowledge in a
structured way. Although many have seen “user-generated” content
as a threat to scholarly research and publishing, in partnering
with NPG we’re realizing an important example of how
user-generated content can augment and improve research and
publishing.”
The NPG titles that will make selected content freely available
to Sermo users are: Nature Clinical Practice Cardiovascular
Medicine, Nature Clinical Practice Endocrinology & Metabolism,
Nature Clinical Practice Neurology, Nature Clinical Practice
Urology, International Journal of Impotence Research,
International Journal of Obesity, Journal of Human Hypertension,
Journal of Perinatology, Leukemia, and Prostate Cancer and
Prostatic Diseases. ‘Discuss on Sermo’ links will be added to
the online versions of selected articles in these journals, and
also in Nature Medicine and Nature Reviews Cancer.
About Sermo
Launched in September 2006, Sermo is already the largest online
physician community in the US, with nearly 50,000 physician
members. On Sermo, physicians exchange knowledge with each other
and gain potentially life saving insights directly from
colleagues. Sermo harnesses the power of collective wisdom and
enables physicians to discuss new clinical findings, report
unusual events, and work together to improve patient care.
Through its unique business model, Sermo is free to physicians
and has no advertising or promotion. For more information, visit
www.sermo.com.
About Nature Publishing Group
Nature Publishing Group (NPG) is a division of Macmillan
Publishers Ltd, dedicated to serving the academic, professional
scientific and medical communities. NPG's flagship title,
Nature, was first published in 1869. Other publications include
Nature research journals, Nature Reviews, Nature Clinical
Practice and a range of prestigious academic journals including
society-owned publications. NPG also provides news content
through Nature News and scientific career information through
Naturejobs.
NPG is a global company with headquarters in London and offices
in New York, San Francisco, Washington DC, Boston, Tokyo, Paris,
Madrid, Munich, Hong Kong, Melbourne, Delhi, Mexico City and
Basingstoke. For more information, please go to www.nature.com. |
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