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Intelligent
Health Search |
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Healthline Selected to
Power Intelligent Health Search Across the HealthCentral Network
Other Topics: Medical
Informatics Financial Results,
Medical Informatics Radiotherapy
PRNewswire-USNewswire
May 15, 2007
Comprehensive Integration Throughout the HealthCentral
Network Marks Latest Online Publisher to Migrate to Healthline's
Industry-Leading Health Search Technology
San Francisco, CA and Arlington, VA -- Healthline Networks
(http://www.healthline.com/ ), the leading provider of
intelligent health information services, and The HealthCentral
Network, Inc.
(http://www.healthcentral.com/), a leading online resource for
consumer- oriented health and wellness information, today
announced that Healthline's Medically Guided Search and
navigation platform will now power search for all of The
HealthCentral Network (THCN), a collection of more than thirty
general health and condition-specific Web sites, significantly
enhancing health information search experience on each site. |
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"HealthCentral
Network's comprehensive condition-specific sites are focused on
providing individual health seekers with the resources they need
to take control of their health, from clinical information and
community tools so that people can inform, share and support
each other," said Chris Schroeder, chief executive officer and
President of The HealthCentral Network. "Medical information is
one of the most complex search categories, and Healthline's
medical domain expertise is the key for further enhancement of
our health information search. Their technology, focused
specifically on health and wellness information, will be a
powerful addition to our sites, allowing our users to further
customize their experience and find exactly what they need, on
their terms."
Healthline will be providing its Medically Guided Search and
navigation services through its Healthline Application Program
Interface (API), providing search results in XML and allowing
each THCN Web site to customize the search results page to match
its own look and feel. Health information seekers on any of
THCN's web sites will be presented with search results from the
HealthWeb, a pre-screened universe of more than 200,000
high-quality consumer health Web sites representing 175 million
Web pages.
THCN visitors will also be able to refine the results of their
search by using navigation links to broaden or narrow their
search, or find related topics, based on Healthline's semantic
taxonomy. Developed and maintained by doctors and medical
informatics professionals, Healthline's taxonomy -- the world's
largest consumer health database, including a medical
terminology index of more than 1.3 million medical terms,
synonyms and "consumer friendly" names -- and the Healthline
HealthWeb, ensure that visitors to THCN Web sites will now be
presented with the most comprehensive and contextually relevant
health search results.
"Online health information is often fragmented, untrustworthy,
or hard to find," said West Shell III, chairman and chief
executive officer of Healthline. "By integrating with The
HealthCentral Network, we will combine the assets of a leading
health and wellness content network with fast, intelligent, and
effective web search, giving consumers access to a broad array
of high-quality, relevant health information. This is an
exciting alliance that will evolve with innovative new products
and services providing users with the trusted, comprehensive
health resources they need to live a healthier life."
About Healthline
Healthline Networks offers an innovative approach to meeting
the needs of today's health information seeker. The company's
unique consumer healthcare taxonomy, begun in 1999 in
collaboration with 1,100 medical specialists, powers a suite of
intelligent health search, navigation and content services.
Combining advanced search technology with deep medical
expertise, Healthline and its business partners -- a network of
trusted destination sites that include publishers, portals,
search engines, employers and health plans -- help consumers
navigate the complex world of healthcare information, empowering
them to make more confident, informed decisions. Headquartered
in San Francisco, Healthline is backed by VantagePoint Venture
Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK
Investments, LLC.
About The HealthCentral Network
The HealthCentral Network, Inc. (http://www.healthcentral.com/)
is a new and unique online offering, comprised of more than 30
health and highly specific condition Web properties. Each site
provides timely, interactive, in- depth, and trusted medical
information from organizations including Harvard Health
Publications among others, and connections to leading experts
and thousands of people who share their related experiences and
inspiration. The HealthCentral Network was acquired in 2005 by
Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen &
Company, and has built a management team that combines decades
of experience in interactive media and medical, science, and
news journalism. The company received top recognition from The
International Health and Medical Media Awards with a 2006
FREDDIE Award for http://mydiabetescentral.com/ and the Health
Care Standard of Excellence WebAward from the Web Marketing
Association. |
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